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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q58-Q63):

NEW QUESTION # 58
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

A. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
B. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
C. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
D. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

Answer: C

Explanation:
To inject customers into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by a contact activity in journey A. The engagement split can evaluate if customers opened or clicked the email in journey A. The contact activity can update a boolean field on an engagement data extension that indicates if customers are eligible for journey B. Then, an automation can run a query activity to select the customers who have the boolean field set to true and inject them into journey B.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5https://help.salesforce.com

NEW QUESTION # 59
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email.The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

A. Use the WSProxy via SSJS to deploy the email after capturing form data.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
D. Use a Triggered Send Data Extension to capture form data and deploy the email.

Answer: D

Explanation:
The best solution is to use a Triggered Send linked to a Triggered Send Data Extension. The developer can configure the API to insert data into the TSDE, and Marketing Cloud automatically sends the appropriate email without further developer involvement. Creative changes can be managed easily through Content Builder by marketers.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Triggered Sends
# "Triggered Sends enable near real-time email sending when an action occurs, using Triggered Send Data Extensions to personalize emails dynamically." Source: Salesforce Developer Documentation - TriggeredSendDefinition
# "Triggered Sends can be managed independently of API calls, allowing marketing teams to control email creative updates."
-

NEW QUESTION # 60
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers

A. Building simple segmented campaigns without SQL queries
B. Creating customer segments from multiple data extensions
C. Designing decision logic via an ... user interface.
D. Setting behavior-based goals
E. Processing zipped encrypt
ed files containing subscriber data

Answer: A,C,D

Explanation:
Three tasks that a consultant would suggest for using Journey Builder instead of Automation Studio are:
* Building simple segmented campaigns without SQL queries. Journey Builder allows marketers to create simple segmented campaigns using filters and rules withoutwriting SQL queries. Automation Studio requires SQL queries for creating complex segments using data extensions.
* Designing decision logic via an intuitive user interface. Journey Builder allows marketers to design decision logic using activities such as decision splits, engagement splits, or random splits via an intuitive user interface. Automation Studio requires scripting or coding for creating decision logic using activities such as script activities or verification activities.
* Setting behavior-based goals. Journey Builder allows marketers to set behavior-based goals using criteria such as email opens, clicks, conversions, or custom events. Automation Studio does not have a feature for setting behavior-based goals.
Processing zipped encrypted files containing subscriber data is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as file transfer activities or import file activities that can handle zipped encrypted files. Creating customer segments from multiple data extensions is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as query activities or filter activities that can create customer segments from multiple data extensions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5

NEW QUESTION # 61
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

A. Use the WSProxy via SSJS to deploy the email after capturing form data.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
D. Use a Triggered Send Data Extension to capture form data and deploy the email.

Answer: D

Explanation:
To send an email confirming opt-in when someone signs up for their emails via a form on their website, a triggered send data extension can be used to capture the form data and deploy the email. The triggered send data extension can be linked to a triggered send definition that contains the email creative and settings. The developer can use the SOAP or REST API to trigger the email from the website form, and the marketing team can change the email creative without involving the developer. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_sends.htm&type=5https://help.salesforce.com/s

NEW QUESTION # 62
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A. Regularly merge duplicate contacts to keep tracking data accurately.
B. Define the subscriber key as a unique value that does not relate to a specific channel.
C. When using an external database of record, utilize that system's identifier as the contact key.
D. Configure Contact Builder to automatically generate a unique subscriber key.

Answer: B,C

NEW QUESTION # 63
......

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Latest Braindumps Salesforce Marketing-Cloud-Consultant Ebook | New Marketing-Cloud-Consultant Exam Objectives

New Salesforce Marketing-Cloud-Consultant Exam Objectives, Marketing-Cloud-Consultant New Braindumps

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q58-Q63):

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